Courting a new customer channel with a new feature, from discover to launch - complete with an internal micro-service.

Translating makeup artist expertise into an expert recommendation system was a more challenging task than we imagined. To start - color is tricky!

Eliminating an error-prone, manual processes across spreadsheets and text messages by leveraging the POS system’s APIs.

Exploring why the changes to our color recommendations resulted in big gains for light-skinned shoppers, but not medium-dark skinned shoppers.

Planning out a path to reach our goals requires good data, hard conversations, the optimism to believe we’ll stick to the plan, and the pragmatism to respond when we the plan changes.

Pivoting from a direct-to-consumer product to become a viable B2B tool by leveraging KNN scoring for automated color recommendations.